Providing astute observations through intuitive understanding

Fresh Grok:
Fresh Grok's key to successful copywriting is in the attention given to the details – the time and research invested in each and every project and campaign. Fresh Grok's mission is to deliver the highest attention to detail and creative focus imaginable.
Fresh Grok Delivers Copywriting:
  • Web Site Copy
  • Proofreading and Editing
  • Print Ads, Flyers, Newsletters
  • Direct Response Copy
Fresh Grok Delivers Consulting:
  • Web Content Management
  • Creative and Analytic Project Analysis
  • Brainstorming and Innovation Sessions
  • ...and a Fresh Perspective!

Fresh: (frsh) adjective 1. Novel; different: a fresh slant on the problem. 2. Recently made, produced, or harvested; not stale or spoiled. 3. Additional; new: fresh evidence. 4. Bright and clear; not dull or faded. 5. Revived or reinvigorated; refreshed. 6. Excellent; first-rate. 7. Imparting vitality and energy. 8. Of a kind not seen before. 9. Full of energy and vigor.

Grok: (grk) verb 1. To "understand completely" or more formally "to achieve complete intuitive understanding". 2. To understand, usually in a global sense. Connotes intimate and exhaustive knowledge. 3. To communicate sympathetically. 4. Get the picture, comprehend, savvy, dig, grasp, apprehend (get the meaning of something) "Do you comprehend the meaning of this letter?"

Intuitive understanding: Profound understanding through intuition and empathy. When designing products it is useful to think as the "naïve user", someone who will use the product but has no knowledge of how to use it. When designing for the naïve user, it is important to make sure that they will have an intuitive understanding of the product. A good example is the Velcro shoe; its function and operation is fairly obvious. A bad example is most computer operating systems and their user interfaces. Most users (sometimes even advanced users) have little to no intuitive understanding of these machines.

Grok was coined by science fiction writer Robert A. Heinlein in his novel Stranger in a Strange Land, where it is part of the fictional Martian language and introduced to English speakers by a man raised by Martians.

Definitions taken from,, and